From metal to offset and from electronic to digital. The medium of the written word changed drastically over the years. And even now, where the medium became social, we are still using type, which is based on the traditional mechanical idea: linear, portable, repeatable & uniform. Considering that type is just something on which we agreed on with each other, the nature of the written word could also be quite different. So let’s try to extend our notion of type.
Underware’s work is among the most popular of independent type foundries — happy-go-lucky, high-quality, text-friendly typefaces for both display use and comprehensive typesetting. Underware’s typefaces stand out thanks to unique aesthetics and a considered collective presence. Underware is a refreshing and intelligent team who, while taking what they do seriously, manage to not take themselves too seriously. Founded in 1999 by Akiem Helmling, Bas Jacobs and Sami Kortemäki.